TUDOR is furthering its commitment to the sport of professional cycling by becoming the Official Timekeeper of all RCS Sport-supported races, and that includes the famous Giro d’Italia.
At the highest levels of professional cycling, champions are made in fractions of a second. Timing is everything. No one wins a Grand Tour by accident. For the 106th time, the best of the best will descend upon Italy to fight for the pink jersey in the Giro d’Italia. The Giro is one of the most prestigious Grand Tours in the professional circuit, and today TUDOR is proud to announce its new role as Official Timekeeper of the race. The coveted maglia rosa, or “pink jersey” that represents victory at the Giro, has over a century of storied history behind it. The race started in 1909 and continues today at the highest level of cycling. For many cycling fans, the Giro d’Italia represents the most exciting race event on the calendar, as the race is perceived as the most difficult, the most beautiful, and the most festive of the Grand Tour calendar.
Additionally, TUDOR is the Official Timekeeper of the entire RCS family of races that include Monuments like the Classic Milano-Sanremo and Il Lombardia, not to mention the famed Strade Bianche. The daring spirit of TUDOR lives in every cyclist who competes in the Giro d’Italia, and TUDOR is proud to be the Official Timekeeper starting with this year’s historic event. The partnership further cements the presence of TUDOR in professional cycling, highlighting the shared values of daringness and team spirit.
TUDOR POWERS PRO CYCLING
TUDOR is committed to the development of professional cycling, and that commitment has resulted in a pro team launched in collaboration with Swiss cycling legend Fabian Cancellara. The TUDOR Pro Cycling Team competes in top-tier races around the globe, and their guiding philosophy is that of a human-centered approach with a touch of Swissness, and that means partnering with Swiss companies and organizations to equip the team. In addition to the professional team, TUDOR Pro Cycling has stood up a Development Team to create the next generation of champions.
ABOUT RCS SPORT
RCS Sports and Events is a sports & media company specialized in the management, marketing and enhancement of sporting events. Its portfolio includes competitions for professional athletes and mass participation sporting events, including the Giro d’Italia and some of the most important cycling races in the world including two Monument Classics such as Milano-Sanremo and Il Lombardia. Through qualified know-how, a consulting approach and top-level management, RCS Sport represents today one of the best known and most qualified players worldwide.